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"AI-Powered Travel Marketing: Human-First Strategies That Convert with Bronwnyn White"

Ros: Hi everybody. It's Ros here from Travel Agent Achievers. Welcome back to the podcast, where today we are talking about a topic that is been around for a little while in the world, but now, more importantly, travel professionals. And I am joined by someone who's not only a proud Aussie as well, but also travel industry veteran, somebody who is a true pioneer in the world of AI, specifically for travel professionals. Bronwyn White is a travel researcher, a futurist, AI strategist and a marketer with over 30 years of experience decoding traveler behavior. She's worked with some of the biggest names in travel, from Google tourism, Australia to intrepid Princess Cruises, even Qantas, and she's been helping businesses turn their insights into bookings. Now what makes Bronwyn truly stand out is how she's bought research backed human behavior. So human first AI into our industry with the travel marketing machine. Her approach isn't about gimmicks, it's about using technology to land high value clients save you time and writing marketing content that actually connects you with your audience as well. So if you've ever wondered how to bring AI into your travel business without losing your personal touch, or how to stand out in a noisy marketplace, this episode is going to spark ideas, give you clear steps for the future. Let's dive in. Welcome, Bronwyn white, hi Bronwyn to the podcast. Thank you. Thanks, Ross, that was amazing. Well, let's just a little bit of AI to generate something very good. Yes, yeah. My gosh, how fast is that? Well, welcome to the podcast. So lovely to have you here as somebody who works in the AI space and specifically for travel professionals. Can you just share with our listeners a little bit about you and your background, what's brought you to these plays? Because tech isn't something that a lot of people have a lot of confidence to dive into.

Bronwyn: Ah well, yeah, that is so true. I've always had an interest in travel technology and where and how, how far it can take us in the travel and tourism industry, and from my perspective, how we can kind of understand it a little more in the context of the customer journey, the traveler customer journey. So my background is travel research, predominantly. So I been a travel researcher since my Qantas days. I was in the market research department at Qantas is the market research communications manager way back when, and yes, spent the next 20 years researching travelers, how they make bookings, how you know where they find information, what makes them choose a Travel Advisor over going direct all sorts of things. And I guess I went into technology and AI after COVID, when things change. And I just, I was just really interested in AI and what it was doing. And, you know, I resisted it at the very beginning, saying, Oh, I know this is terrible, and but then I thought, Oh, well, there's, there's something about this here. I'll take a look. And if you do go back to any of my earlier LinkedIn posts, I'm literally bagging AI, hilarious.

Ros: Yeah, yeah, yeah. Very open about it.

Bronwyn: I just it was a shock. Because, I mean, obviously in the early days, and still now the output is, is pretty robotic. And just, yeah, I mean, it's, it's terrible. And, yeah, I don't know. It's just a shock. I think, with everybody who when you, when you when you started getting into it in the early days, it was a little bit scary at how amazing it was, if that makes sense. Yeah, absolutely. But

Ros: You've also been a Travel Advisor as well as, yes, your professional career?

Bronwyn
Yep, I am. Yeah, I pretty much had any job in every job in the travel industry, I'd say, over the 30 plus years telling of my age. But yeah, I started in travel wholesale, in wholesale reservations, and I've worked a few years in retail and corporate and then corporate sales. I was a sales rep for Qantas and groups and mice markets and all sorts of things. So, yeah, I've done, I've done a lot of it.

Ros: That's really fascinating. The one thing that I I mean, one of many things, is that that broad range of skill set that you're also now bringing, and the knowledge and the expertise from all of those years, and the different jobs and the different sectors in the travel space really just culminate together to help you in what you're doing now, and the fascination with research and consumer behavior and looking forward to how these different tools can help us. I love that you've been doing that and really diving into it, and you've been doing a lot of it over the last few years, as you said. But you know, why do you think it's important for the travel industry to in today's market, to start using AI?

Bronwyn: Look, it's it's so important because, one, it's not going away. And if you don't take time to understand it, get to know it, you will be left behind in so many different ways. And those who do braces and take i ai and at least learn the basics and try to flourish with it. It's kind of like I said to someone the other day, it will take you a year to achieve what would have used to take 10 years. So if you're interested in growth and efficiency, it's just phenomenal what it can do across the entire business, but it's got to be done super well, and I overlay that with the context that the next five years because of the retiring baby boomer generation, and it's totally a numbers game. With the research side of it, we will never see so many people slash travelers with so much time and so much money retire all at once ever again, this is it. So using the tools that AI is giving us can allow us to expand the business, serve the travelers in ways that we've never been able to do before, create experiences travelers are becoming more demanding of their advisors, and in particular, looking for more bespoke experiences, curated experiences, areas of specialization. So using the two, hand in hand, I think alone AI won't do much, but using it, layering it with everything that we do. It just makes it everything you know, on steroids, basically.

Ros: Yeah, it's interesting to hear you say. I mean, this is, this is going to be one of those times in the industry, and in our lifetimes, really, that there will be so many baby boomers retiring and with the money to be able to afford the travel, and this is not going to happen again. I mean, the travel industry is so unique that every day is a different day. There is always something new happening. There's always a change. And that, for us as advisors, makes time go so fast. But now also, with AI coming into, you know, the world, it's speeding up even faster because it's allowing us as advisors to do so many more things as well. But what do you see as some of the challenges that travel professionals face, really, when it comes to using AI? Because there are companies who are already using it and that have adopted it, and some of the bigger organizations. But as a travel agent or a travel professional in this industry, what do you see from the work that you're doing and some of the challenges that are coming

Bronwyn: Look the ones that are using it, just doing amazing things with it, and they are increasing their bookings and their relevance and their their content. So the way I work with AI is through sales and marketing optimization and and sort of layering it back with how travelers buy travel. So for example, along the customer journey that travelers will literally put hundreds of hours a year, so this is high value travelers, yes, hundreds of hours a year into research and travel online. And this is regardless of whether or not they use a Travel Advisor or go direct, they will work in unison with the advisor, they're in a perpetual state of travel research. So they'll do their hundreds of hours, and several times a year, they'll bring that to their advisor and go, Okay, can you help me? What are you gonna do here? That is just how they are. So unit, they're searching, and they're sort of scouting for information a long time before you they come to you, so you need to learn how to serve them within that period of time. And what we do is we create content based on traveler research. So I've built a tool that helps advisers create amazing content that doesn't sound like all of the other boring content out there, with chat GPT, so it creates, creates a base on what travelers want to hear about, but also allows for you to put your own point of view. So it's really important that the human comes in at the end and gives it the point of view. Because AI doesn't do emotion, it doesn't do sights and smells. It's not been there, and that's where you, as an advisor, can come into it. So with the tools we so this, this has never been available, ever really, before advisors. For advisors, it's only been for the big guys who had deep pockets who could employ writers and content creators, but we can. We can now do what would have taken three months of staring at the screen. We can just push out beautiful content literally in an hour for the next couple of months. And it sounds like you've been a, you know, professional writer all your life.

Ros: That's amazing. So, yeah, saying that the consumers are more educated these days because they're doing so much work on their own before they even get to an advisor,

Bronwyn: Absolutely, yeah, and that is key to what travel advisors need to know right now. So they're doing, they're just, it's a hobby. It's, it's, yeah, it's fun. How fun is that? I mean, I get it completely obsessed, yeah, with, you know, just looking for travel information,

Ros: Yeah, but one thing, and then you get bombarded with it in your reels and your social media.

Bronwyn: So we actually keep the marketing execution really basic and scalable, so that for the first time, they're able to create that beautiful content that spells it who they are as an advisor. And the other thing in my research that I'm seeing more and more of is they are saying things like, Well, why would I go to a travel agent if I can book it all myself? So they are

Ros: Always been away, though. And I think when OTAs came came out, you know, the online travel agencies, there was a lot of fear mongering as well amongst advisors and the media saying, Oh, well, why book with the travel agent when it's all there? And do you think that that's happening again, or it's just accepted course of AI.

Bronwyn: I think there's actually going to be a resurgence of for travel agents, because what travelers want now is un googleable experiences. I call them. They want things that they can't find on Google. They want you to create experiences for them, services they they see this is a generation that are used to paying for service as well. So they're willing to pay, yeah, but they will come to you because you are the keeper of all travel secrets, you know, stuff that they're never going to find out.

Ros: No pressure.

Bronwyn: I know, and they have been there because that's the thing as well. Like, well, they've got to know stuff that I can't find out for myself. And they do have the time because they're not working. So, yeah, it's a huge amount of pressure, but they will buy into a advisor who they just vibe with. And you know, you come back with some destination, they will expect you to be looking for the next best destination before it hits Google. So yeah, no pressure.

Ros: Why I think it's so important to be attending conferences and events and travel industry, you know, meetups and those sorts of things. Because, you know, for my own experience as a travel business owner, over the years, I have spent 1000s and 1000s of dollars to attend industry events, to go to conferences internationally, to be around other advisors that are doing different things, and to also increase my own education level of things in business. But the reason for doing that is to see what is coming. What are the trends, what are some of the cruise lines talking about? What is new, what is upcoming, like, what are those things that our clients will be asking about? And I see that whether we are able to look two years ahead or a year ahead, at least to say this is what I can see coming. These are some of the things that clients are going to be asking about. Let's get ahead of it now. Yeah, because there is that surge? It's going to happen?

Bronwyn: Yeah, exactly. So that's one of the things that we're we're doing now in that in our seven day challenge, is saying, Okay, what do you what do you do? Well, what are your points of view? So do you have relationships with some of the things I guess, that we've traditionally hidden, we need to start talking about more, because the traveler wants to know that we've got those special relationships. And, you know, I've done this, I've been privy to this shipping spectrum, because I know the sales rep really well, and that sort of stuff is really important.

Ros: So it's not, as Australians would say, and I know we have a lot of listeners from all over the world, but there is almost a bit of fear amongst the Australian advisors that, oh, I can't be seen to be bragging if I and it's called the tall poppy syndrome, that people will put you back in your place. But it's, I think there's a fear amongst Australian advisors, as well as, oh, I can't talk about those sorts of things, because so and so will think badly of me that I know someone. But this is our whole point of differentiation as well, to say, Well, I am the expert, and putting your stamp in the ground, to say, Yes, and I do know these people? Yeah, exactly. I'm able to have these experiences and educate my clients on it. It's almost like a confidence thing that I would love to see our advisors in Australia especially step up to to say, Hey, I know this. I know my stuff. I know these things. And I get invited to go on and inspect these properties and places and cruise lines and all the rest of it, because I am the expert in this field,

Bronwyn: Yeah, and it's work, and we need to it really is work. We're not on holidays. Like advisors work really, really hard, and when they're and that's the thing I know. A lot of my advisor clients say I'm just, I don't want them to think I'm on holiday, yeah, but that's your job to be on holidays all the time and but you're not on holidays. You're actually looking at everything from every perspective. What's this like for families? What's this like for intergenerational accessible what are the rooms like if I might not need a wheelchair, but my client, you know, can't walk as well as she is or, yeah, like looking at all that stuff, collecting that information, and previously, what we've done is advisors, and another way, we're using AI to collect this information and push it out there. We haven't had time, because we come back, we're back into operations, bookings, bookings, bookings. Whereas now, if we use our AI tools that we've got, you can just push that out straight away, beautiful content, as I say, this is by experience. This is what it's good for. You don't have the suppliers on your back going, hey, you know, where's your content? Because we all know the influencers, that's all they do. They're professional content creators, yeah, but they have to go back and serve all their clients. So yeah, we're able to do that now. We're able to do both. And by doing that, you get that authentic brand, if you like, where you are genuinely useful, helpful and relevant to your ideal traveling clients.

Ros: Yeah, so how can AI really support the advisors and to stay ahead of time consuming tasks like this? Like what can they do?

Bronwyn: Well, we literally have tools where and we advocate everybody to talk into their AI,

Ros: Work with design, we talk into the so

Bronwyn: We use catch a PT, yes, and all I say is, just choose one. Go deep, don't you don't need to do you know, they're all really good, so don't worry about trying them all, so just choose one and stick with that one. Okay, chat, GPT, download it onto your phone, get version. You know, the pay $20 a month. It's the best $20 to spend in your whole life. And you go in and you click the little microphone and you say, so we've got a tool called the travel agent storyteller, the travel famille. Storyteller, so you're on a famil, it will start asking you a series of questions about, say, your cruise famille. The first one is, how did you having to be here? Was it a sales incentive? Or were you invited by the brand? Or, you know, so you say these things and you talk about them, who's a good fool? What was the food like? Were there pros and cons? And then the journalist will ask you, how did it make you feel? Where? What were the waters like? So these are things that we forget to talk about. The emotional storytelling.

Ros: I call it yes in general, yeah. The emotion. Emotion into it 100%

Bronwyn: Yeah. Emotion and the five senses. What did it look like? What did it feel like? How did it make you feel when you looked out at the Mediterranean for the very first time, or that when you looked at the pyramids for the first time? Or how does that make you feel? And people talking to it, and then, like there's it comes out with the most beautiful article with your points of view. So it's not factual. Facts don't sell travel. It is your point of view, emotional storytelling, and what you observe as a Travel Advisor, because back in the old days, that's what we were. We're so busy now, just take, like, order taking, yeah, but we were, we did do proper consulting. And I'm talking makes me sound like a dinosaur, before the internet and before social media, sit down with someone and consult you'd have the time. Yeah, yeah. And that's what it was all about, yeah. So we just kind of very quickly talking to it and literally copy and paste into our blog and our email and our socials that same one, so it will turn out, maybe it'll turn out a beautiful blog post, an email you can send to your database that links back to that beautiful blog, and then social three social media posts we do for each article always linking back to your blogs so they can get lost On the blog.

Ros: Yeah. So this is all all through chat GPT you setting up, then to more of an advanced level, like custom gpts for everybody, or they set up?

Bronwyn: Yeah, I have set up my own AI assistance that anybody can use if they're a client, yeah, yeah. So, and with that, it's directed by me. It's got all the market research that sits behind it. It's got the questions that it asks you, specific to what travelers want to know about because I'm doing the research. It's not a custom GPT, but it's, it's looks like chat GPT, and it's, if you can type into Google search bars. You can use these tools.

Ros: Yeah, awesome. So it's not hard. And I think that's a fear that comes up with a lot of advisors as well, that there is the fear of advisors wanting to make it sound like them. They don't want it. And you mentioned earlier about sounding like a robot, that the questions, and that's what it comes up to, is the storytelling and the emotion behind it that AI doesn't know emotion. We need to feed the information to it to, you know, compile the blog posts and compile the email newsletters that make it sound like us, but to do it in a really quick way, because I know for advisors that I speak to, they get caught up in themselves, and what do I say? And I don't know whether this is going to be relevant, and is it helpful for people, so that will be something that actually stops them, the tech and the fear. Where have you seen? You know some failures from advisors using AI that you've just gone. I wish they, I wish they could do this.

Bronwyn: Oh, my God, I see I see it all the time. It terrifies examples. So I have a list of about three pages of banned terms, words and phrases that we do not allow, and I've programmed this into a how AI assistance, tapestry of hidden gems, local words, yeah, yeah, yeah. Only use words and break it, yeah. So, so copy and pasting direct from chat GPT is just a sin. Never do that, but you've always it'll take you to 80% there. You've got to come in at the end. But what happens is that especially the bigger brands and some really beautiful, beautiful travel brands are being decimated by off the shelf, out of the box, chat GPT, used by their agencies, their creative agencies, digital agencies, who just don't Get it, and particularly cruise brand. All the cruise brands I'm seeing the content churned out, you know, in a wonderful Asian saying, same, same but different. So, same, same but different. Content is, you know, because we're working with large language models, they have a set of information, and each brand is regurgitating that information, but in different words. So what we're seeing is differentiation amongst friends,

Ros: Yeah, oh, it is becoming a lot harder, especially for advisors, and it's question that I get asked all the time. Well, you know what makes that one different compared to that one? Oh, this one just has really good food, but they have really good food. It's the points of difference, I agree with you are becoming harder to spot because they're each of them are saying, but this is our story, yeah, just having a conversation. Yeah. I'm so glad that you brought this up. I was having a conversation last week in the States with a good friend of mine, and they said, Well, this brand is talking about this is their story, but ours is so much better. And I said, Well, you need to talk about it. You need to actually share that story, because I don't know. And as the advisor and somebody who is then selling these brands, if I don't understand your story and I don't know what the points of differentiation are, then I can't accurately then share that with my clients as well. So yeah, bringing it up, I think it's really important that they each have their own story, because they do.

Bronwyn: They really do. And this is where travel advisors can really step up and say, hey, I can help you, because I've been on them. That's not all these. I've been I know them all. So what? What are you looking for? Or, you know, as you get to know your clients as a Travel Advisor, you say, oh, no, no, you would not like that brand. Try these ones. That is, you know, the true service relationship that we we get.

Ros: So again, it says, Hey, I can't do that.

Bronwyn: Call it out. Call it out. Say it's so hard to decide which cruise ship I know I've been on them all. Let's go through it.

Ros: Yeah, oh my gosh, she's so right. So where should or where do you believe advisors shouldn't use AI? Where can risk hurting the actual client experience? Have you seen any areas that advisors are using it that you just give yourself a forest life and you're like, No, don't. No, not in that instance,

Bronwyn: Yeah, exactly what I've just spoken about. I see advisors all the time on social media, whether they're on LinkedIn or Facebook, just churning out, just a lot of content. But it's terrible. It's terrible content. It's lazy. I call it lazy content because they just think chat to TTS is magic bullet. They have to copy and paste. They don't put any of their point of views, any of their thoughts. Also, where I see it really damaging, is automating your own personal conversations. One thing personally I do not do in my own business is automate direct messaging.

Ros: Oh, gosh, is people doing that, automating their emails.

Bronwyn: Oh, yeah, it's really bad. So where you're where they're buying into you as a person, you really need to protect your brand. And I see travel advisors skimping, just skimping on stuff that is just like for a couple 100 bucks really just invest you're doing more damage than wood.

Ros: Yeah. I mean, do you mean like email templates and things? Because I'm all for that. I think that, oh no, no, yeah, template, but it has to sound like you. It's got to sound like you, robot. You have to have yourself injected into that, and the stories behind it, and the words that you would say, and the little nuances and those sorts of things, but as you said earlier, use it to 80% Yep, and then add your touches to it,

Bronwyn: Yeah. So look for your hidden gems. Like I said, I've got three pages of hidden gems, which I'm quite willing, if anyone wants my three pages, yeah, please reach out. I'm willing to share. Because Can you imagine a traveler who whose hobby is researching travel, right? So you're sitting there over a couple of hours in an afternoon, and you're reading article after article that sounds that's got all those words in it on my banned list. It's called the forbidden list. Forbidden list. It's just like it sounds all the same. It's not enjoyable anymore. It's not flawed. It's not written in a way that you're not a travel writer, and that's okay because you're authentic, so have mistakes and write like you talk,

Ros: Yes, and that's okay because, and that's what I say about it. You know advisors as well, using video, and I'm gonna just go a little bit off topic, clients see you, but they see your face. They know what you look like, yet we get caught up in doing video or talking online or sharing our voices, because it's all in our own head, who we are and what we actually think about ourselves. Whereas you pick up the phone you talk to a client, no problem about that. This is just a different medium. And so using AI as a tool to help you move forward faster is what I'm really taking from this, absolutely the bulk of something, and then put your own spin into it. But you have to use it in a way that it sounds like you that has the research as well behind it and the work that you have done to actually build some of these marketing machines is what advisors need to really move forward, you know, in a positive way, using, yeah, so looking looking ahead in the next one to two years. How do you see AI reshaping the Travel Advisor role, or using AI to support travel business owners, what do you see?

Bronwyn: Look AI is fabulous for any type of research. So again, research was often very time consuming for us in the industry. We get on Google and search and search and search, we can just get on AI now and put in our client profile or what they're looking for, and it comes up with solutions for us. You know, be specific as you can, but like, spend hours and hours and hours researching for our clients, that can be done in like 10 minutes now, and I'm not joking, 10 minutes. There's all sorts of tools. There's the deep research tools. You can get it to create itineraries for you, give you ideas for that person that comes in and says, Oh, I want to go away, but I'm not sure, but you've served them before, and you know what they like. Just throw it in there. It will save you hours and hours getting that marketing content, getting out the socials, getting out your emails. If you send an email every single week, I guarantee you will double your bookings. So it enables us to do things that we could never have time to before in a really quick and efficient way. So yeah, just and the way, what I say to people as well, if you're sitting there thinking about problems, a particular problem, put it into chat, GPT and ask it. So get in the habit of using it every single day more and more. And the more you use it, the more time you will save.

Ros: Yeah, right. That's really interesting. So can you, can you share, I know you've been working with advisors now for for a while, any success stories of an advisor or an agency that's using AI in an innovative way, or that you've seen somebody grow from where they started working with you to where they're at now?

Bronwyn: Yeah, absolutely. Look, I have literally had one of my advisors double her business. So she made more in a month than she did the entire previous year before. And let me sort of also say these people come from 00, usage. They've never used AI before. So it is so easy to use. And I think last week, I had a client who's on the central coast of New South Wales, and she'd been posting content every week, doing the emailing based on the travel marketing machine. She's had bookings from Perth Queensland, people from all around Australia, and that's never happened to her before. All based on her stories and her personalized research based content that she's creating with the travel marketing machine.

Ros: How much time do people need to invest into this? Do you find in order to get those sorts of results, not long, like initially?

Bronwyn: You know, there's a learning

Ros: There's definitely a learning curve initially.

Bronwyn: Coda, it's not a magic bullet. But what you know, literally, you'd be able to do an hour a week, right? Yeah? Like, if you can't do an hour a week on your sales and marketing, you should be in business. I'm actually salesman.

Ros: I think it's true, but sometimes we need to hear the hard truth, because this will just repeat, and there will be advisors that say, I'm not getting anywhere, I'm not getting anywhere, and for anybody that's listening, this is why I always say you need to invest in yourself. You need to invest in your business, because if you do not, you might learn, and you might go out and you might listen to a lot of things, or you might download a free resource. But if you don't actually take action and invest and say, right, I've now got skin in the game, then you may not do anything, and those result results won't come I often say this about my myself. You know, when I did my first business course, this is 1520, years ago or something, and I invested $10,000 I put that on my American Express card, and I knew that I did not have the money, but I was going to do everything that I possibly could to learn and implement and take action. And if I wasn't backed into the corner to do that, then I knew that I nothing had changed, right? Yep, nothing will change if nothing changes. So it's about doing something different. And AI, there is so many opportunities right now for advisors to understand and learn it, but take action with it, so that it can help you move forward a lot faster in your business. And as you say, it takes an hour a week now to really just do the work, get the results and implement with those actions that you're actually taking. So I love that you've done that. What would you say to an advisor who's really just overwhelmed right now and think, oh my gosh, AI, is just another thing that I've got to do or to learn about, and maybe skeptical in feeling as though it's going to take my job. Now, what would you say to one of those advisors right now for their travel business, it's not going to take your job.

Bronwyn: It's actually going to weed out the ones who probably shouldn't be Travel Advisor anyway. I'll be really honest there.

Ros: Say that it's, it's,

Bronwyn: I guess, because you're able to build a business that is sustainable, future sustainable, you'll be able to serve your clients in the way that they want to be served, which is more bespoke, more personal, and you'll need AI, because a lot of us operate on our own, on our own, or, you know, with small staff, it just frees up Your time to do what you love doing, and that's consulting and creating amazing experiences. That's what we all signed up for. Not all this crappy stuff, though, being influencers and whatnot. We've got to do all this other stuff now. We have to do it so it allows us to do that. So if you ignore technology, it's, it's, you know, I actually do say, and I've my brutal people say, I'm not good at Tech. I might well get out, go and find go and be a gardener or do something if you don't want to embrace technology or be good at it at a very basic level. It's not for you. Now, if you are overwhelmed, all I would just say is just sign up five minutes a day, ask it questions, just because the best way to find out what AI can do for you is if you use it. We are using a different part of our brain. We are not replacing anything. We are not replacing Google search, because it's different to Google Search. This is a whole new world, these large language models. So it's very hard for us to grasp and seeing is believing with AI, you will not believe it until you see it. So just challenge yourself, give it a go five minutes a day, and I guarantee at one point it will click and you'll see,

Ros: Oh my God,what's possible, what is possible. And that's the thing. There are so many ways and uses of AI now in our travel businesses, that it is really just about taking the leap, test it out, try something new, and and being able to just ask, right? Ask, yeah, people that know this sort of stuff and have been using it for a long period of time. And so that brings us to, you know, how can listeners really just find out more about this and learn about you and what you're doing and the work that you're working on? So how can people find you Bronwyn?

Bronwyn: Okay, yes, thank you. I'm pretty prolific on LinkedIn, so if you come to Bronwyn white on LinkedIn, and you can connect with me there, and I turn out lots of content on LinkedIn and the website, travel marketing machine.com,

Ros: Yeah, just probably those two seven day marketing challenge. What's that about? Correct?

Bronwyn: So I've just started a seven day marketing challenge for travel and tourism professionals where we in seven days, we create three months worth of content. So that's 60 pieces of content with all of our tools. And I'm with you every single day, live, several times a day, and we just churn it out, and you will watch the magic happen over the next 90 days. You post something every week, and we we learn to read the metrics and the signs as an interested traveler.

Ros: That is awesome, all right, and it's all backed by research as well. By research. Find out more about this, we'll make sure that we link to everything on our show notes as well, but it's the travel marketing machine.com Bronwyn white is the person to be reaching out to, or, of course, come to us at travel agent achievers. I am always willing to help them point you in the right direction. Bronwyn, thank you so much for joining me today on the travel agent achievers Podcast. I'm really excited about the future and everything that you're doing with advisors. And as I've said to you before we started recording, there are many that are part of our achievers mastermind community that are also doing the work with you as well. So I'm absolutely thrilled that together, we are working to increase the level of business acumen amongst travel professionals globally, and I'm thrilled to see how we can do more work together in the future. So thank you for joining me today.

Brownyn: Thank you for having me.

Ros: All right, everybody, as I said, please make sure that you click on the show notes and links to everything that we spoke about today. And if you have questions or you're curious about AI, reach out to us here at the travel agent achievers podcast and all that we're doing, and we'll certainly connect you with Bronwyn, and we hope to have her also join us inside the achievers mastermind for some more work in the future, directly with our advisors and see how we can support you in your travel business moving forward. Thanks so much for joining me and I look forward to catching up with you all soon.