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"Your Visual Brand Identity with Canva Certified Expert Rebecca Flint"

Roslyn Ranse: Hi, everybody, Ros here. Welcome back to the Travel Agent Achievers Podcast. Today I have with me a very special guest, a good friend of mine, Rebecca Flint. Now, Rebecca, just to give you a little bit of a background on her, she has been in business for many, many years, over 20 years, in fact owning small businesses, both in design and also the fitness industries. She's got a wealth of knowledge, not only in business, but in what she's particularly talking about today, which is her passion for design and branding. Now, Bec is a former Senior Community Manager at Canva. We all love Canva. I talk about it all the time. She's a brand design coach at her website, you can check her out rebeccaflint.com, where she helps founders, entrepreneurs and creators build visually impactful and authoritative brand identities and content that drive revenue and establish their presence in their niche markets, which of course, for you guys today is in travel. 

Now, in addition to her past experience with Canva, she is now the one of a very elite group of Canva verified experts and creators, where she leverages her expertise to enhance the impact of her clients digital marketing assets. Rebecca and I have known each other for a number of years now. Previously, as I was a Canva champion myself, I was able to witness and experience her professionalism, her expertise in this branding and visual branding area. But I was in absolute or and I always have been of her knowledge and her willingness to help but she is one of those down to earth. Beautiful humans that you guys know I absolutely love hanging out with and I will spend all of my time with people that fill my cup, but I can also feel that as, as she is not only an expert in branding, but she's able to see things and test them out now inside Canva. So I'm so excited that she's here today. Hopefully, she'll be able to spill some little tips and tricks for you all. Rebecca, welcome to the Travel Agent Achievers podcast, finally.

Rebecca Flint: Thank you. Yes, We've been trying to set this up for some time now. So I'm thrilled to be here. And I can't wait to share all my knowledge and hints and tips with your wonderful audience.

Roslyn Ranse: Yeah, so working with travel professionals, and you would see this and before I ask you a little bit about yourself and your background. Can you just tell me what, you know, one of your favourite places that you've travelled to?

Rebecca Flint: Oh, my goodness.

Roslyn Ranse: I know it's super hard question and I hated as well. Travel. I'm just throwing you a curveball.

Rebecca Flint: Prior to moving up near to the Sunshine Coast. Noosa was definitely one of my favourite Australian places to go to. However, Canada is high on my list as well. And we're visiting there later this year. We're spending Christmas at the Fairmont Lake Louise, which is a dream bucket list, you know, experience for myself and my family. And then we're going to head over to Whistler and do some skiing. So definitely Canada, I could for sure live there. But there's so much of the world I haven't seen yet. So I hope to update this list over the coming years.

Roslyn Ranse: I know you will know you've just given me goosebumps we've spoken about. Whistler previously was spoken about Lake Louise. I know that this is a big bucket list trip for you going to Fairmont Lake Louise. I think that's a place that so many people really want to go and they never do. So congratulations for just booking it and making it happen because it's something that you will never forget. And I know your kids will never forget it as well. I'm already imagining you out there ice skating and checking out the beautiful scenery. Yeah, mind you in very, very cold weather, which is not where you are today. 

Rebecca Flint: No.

Roslyn Ranse: You live, you know the beautiful Gold Coast, isn't it? 

Rebecca Flint: Sunshine Coast.

Roslyn Ranse: Sunshine Coast. A little bit further north in the Sunshine Coast of Australia. So for anybody that's listening internationally, that is further north than Sydney, it's above Brisbane, it is on the east coast of Australia. Not the easiest place to get to would you say, Bec?

Rebecca Flint: That's pretty easy. We've got an airport that would rich your door here. So that's 12 minutes from my house. I can be in Sydney in an hour and a half. So it's pretty. It's actually a really good gateway. I have to say.

Roslyn Ranse: It's so funny that you say that because I'm exactly the same thing here in Port Macquarie when I moved here from Sydney, I was like it's got to have an airport. It's got to, you know, be easily accessible so that I can just fly in and out. So one of the beautiful things that you've got is an airport close by that you can get to

Rebecca Flint: It’s surprising not surprising to me but it might be surprising to listeners that this area has such a high concentration of business owners and entrepreneurs and a lot of them are in the tech businesses. But I have to say there's a lot in travel as well. So I think people that, you know, really grateful for or can really, like really want to live in an area that really lights them up and helps them be the best person they can be. This area are certainly very good for that.Yeah.

Roslyn Ranse: I hear you. Now, that was a big move for you over 12 months ago. But can you just tell me a little bit about yourself, I'd love for our listeners to get to know a bit about you and your background. Because you're not just a visual branding, or a branding and marketing person, you've got several different things.

Rebecca Flint: I mean, I guess you start right back, I was a very, very high level gymnast. So I competed, you know, to a high level I came seventh in Australia. And I have to say that a lot of my business abilities and acumen and drive come from having been a gymnast. And, you know, you might sort of be listening to this thinking, why are you telling me this, but actually, you know, when you're a gymnast, you've got to plan a year in advance of where you want to be peaking money or an event. And from there, you need to work back step by step by step to where you are today to make sure that you're working on the right skills that are going to allow you to perform at your best in the years time. And it's very much like business. So you can treat the same, you know, the same principles of strategic planning in a way that will what goals you want to achieve in a year time. And then how do we create tasks and milestones from that, to make sure that what we're doing today is gonna get us there. So I think, entering into business at a very early age, I was about 20 or 21, I started my first little design, agency, restaurant, boutique little business. And everybody thought I was crazy. But I think having had that sort of 10 years in gymnastics, I already knew how it goes and how to plan and how to work toward what it was that I wanted to achieve. So I've been a designer for well over 20 years. In that time, I also met my now husband, and we set up three gyms from scratch as well with my brother, Ryan. And so we owned, you know, lots of different little businesses, we've had loads of staff and many, many members. And whilst I focus more on the brands, and the, you know, web design, and the marketing and that type of thing, inadvertently, I was also building communities within those businesses as well. So funnily enough, many years later, Canva launched, I started using it, I ended up on a canvas certified training programme. And then all of a sudden, my whole, all my worlds collided when I was offered a role that I could build the small business owners of Canva, which were our affiliates, into a community and help them grow their businesses through education. So graphic design, small business ownership, community management, all kinds of intersection together, to be able to, you know, have this wonderful experience at Canva. And I was there for two years. And now I'm back on the Canva verified X experts programme and I'm one of I think 40 Something worldwide and there's only three of us in Australia. So it's a very exclusive and very honourable programme to belong to. So I love to take everything that I've learned from there and all of my years of experience and help other small business owners, particularly solopreneurs and small business owners, um, you know, learn how to stand out on an offline and you know, if I can make their day in business a little bit easier, then you know, I feel like I've done a good job.

Roslyn Ranse: I remember when you got your got the position with Canva. And you and I were having a conversation I remember this like it was only a couple of weeks ago and how we were talking about your all your worlds were colliding and how you manage it, because you were running the businesses as well with your husband, you had small kids, you had to travel into the city, we we lived in Sydney at the time, I do remember the challenges that came up with that, but also how exciting it was to, you know, be given that opportunity. And then to see you run with it. I think for me as a friend, an outsider and who was able to be part of that journey. It was such a really cool way to see how much you also grew. So to bring your skill set, not just to the clients that you had previously worked with, but you're able to have such a bigger impact on a global scale because that's what it was all about and building the communities to be able to do that and help so many people, which is why I love you're doing what you're doing now and able to take, you know, Rebecca Flint in a different direction and be able to look at how you can be building things and helping so many other business owners, you know, into the future. So, the other thing that I also just heard you say about gymnastics? I mean, that's, that's so disciplined. So do you think that the discipline also helped you in growing businesses and communities and the work that you've done over the years as well?

Rebecca Flint: Yeah, definitely. There's, there's so many aspects of gymnastic. It is a tough sport, like, for example, my seven year old is into gym and that as much as I tried to get her to do as well, for me very, I think my DNA is passed down to her no matter what I do, she's just hell bent on doing gymnastics. So at seven years of age, she's already doing nine hours a week. So that three lots of three hour sessions and most other parents of seven year olds Look at me, like I'm a crazy dance mom. And I guess the thing that I need to explain to anybody listening to this right now, who also thinks I'm a bit crazy, is that we've given athletes, you've got four apparatus, so you've got in the female, area, male do things so you've got bad being poor and vote. Now on top of that, you've also got debts and choreography, strength and conditioning, flexibility. And so you know, there's really seven kind of areas that you're really trying to nail and you can't do that in an hour week. So I think, gymnastic really teaches you that, to learn a broad range of things, and to really master them and be almost a perfectionist in it, we actually have to be perfect. I mean, you're scored out of 10, right? The scoring system change now, but I'm, you know, you lose point one of the points for not pointing your toes, for example. So I think a lot of the lessons that I learned in gymnastics, which is around focus, dedication, you know, you're, you're often told not good enough, get up and do it again, do it again, to do it again, do it again, and do it. Anyone who runs a business knows that you need to be consistent, you need to be continually improving, you need to keep learning your knowledge and your skills around personal development need to keep growing. And so I think a lot of what I learned as a gymnast, and really anyone that does any high level sport, probably the same. Certainly carry through into running a business. And, you know, being a parent that ran the business, and I think, you know, it really does help you to be able to do multiple things at once. I don't mean multitasking, I mean, get good at doing loads of things. So, and I guess when you look at my entire career and everything I've done my all my skill sets, you know, I can start a business from scratch, I can scale it, I can sell it, I can, you know, do the visual branding, I can coach, the team leaders, I can be a good that, you know, I can do all these things now. And I think it was gymnastics really, that set me up for that was, I guess having a love for and wanting to always be learning and always adding skills to my, you know, my skill set and that type of thing. So, yeah, that's a roundabout way of answering that.

Roslyn Ranse: Yeah, that’s really cool. I mean, that that gives some, you know, a lot of us hope, as business owners, and whether you know, you've started a travel business over the last couple of years, or even the last 12 months, or you've been doing it for 20 years. There are things that we've learned as children and as teenagers that can carry us through. And I just think sitting here thinking, oh, yeah, that's right. I was a dancer growing up and did gymnastics, but I was also into swimming and athletics and a whole bunch of other things. And it was the discipline, it was showing up, it was repeatedly taking action, if you didn't master something, then you were a master of nothing. So it was consistently there. And you know, what, if you feel as though you're a hard taskmaster with your daughter, you are not alone. And I think anybody who even thinks that about you, you know, go do your own thing and take care of your own life. I look at it as well with my son. So with Jackson, as you know, and he's into Nippers, he loves it. So that's like Surf Lifesaving for anybody that doesn't know, Bondi, Bondi rescue for all of our beautiful American listeners Bondi rescue, and he's nine, but he's training three or four days a week. We're going to country championships this weekend, like he's doing the stuff, but he's repeatedly showing up and that's what we say to him. In our family. We never give up. We consistently learn because if you don't learn, you're not going to get better at anything. Which brings us really into what we're talking about today. 

You know, in visual branding, but before we talk about that, because I think a lot of people get confused. What is branding itself? And for travel professionals? I mean, you've worked with a number of them over the years. It is such a really cool industry to be in and topic to talk about. Because yeah, there is so much content out there for us, the globe and the world is our oyster that we can tap into anything, I think, my confusion and question that keeps coming up for for me with working with the advisors that I do, can you just give me a bit of background on why it is confusing and try and demystify branding itself? Because there's so many components?.

Rebecca Flint: Sure, okay. So look, you're not alone in this. And, you know, most graphic designers or brand, ID experts get this confused as well. So I'm gonna try and break it down for you. I have a whole graph that this that let's try and break it down, you know what audible, they're really people think that their brand is their logo. And branding is getting their logo and putting it onto things. And that is a little bit of it. And people do think that because way back in them, you know, farming and cattle days, branding is literally getting a hot iron and stamping your cow. So you know that cow belongs to you. And so that's why that's why some of the confusion comes from however, brand. So your brand is your vision, mission, purpose values, your product, your service, the relationship that you have with your customer, it's how you position yourself, it's your personality, your brand story, your customer journey. And it's also your logo, tagline, colours, message and imagery and response and that type of thing. So brand ID, which is some of those last elements that I just said, which is logo, tagline, colours, imagery, typography and messaging, that's your brand ID and your brand ID forms part of your overall brand. 

Now, branding is essentially the strategy that kind of pulls all of that together. And a really simple way to kind of remember what branding is. Branding is, is the way you leave people feeling after they've experienced using your products and services. So if you can think of a brand that you really love, and an experience that you've had with that brand. And the way you know, for you guys, really great example in a hotel, you know, if you go to a particular hotel, and the customer service is excellent, and the room is perfect. And then you know, the left a little surprise and delight and, you know, perhaps, you know, some champagne or something that experience is, is is what's left you feeling a certain way after you've experienced that brands service. So branding, is essentially shaping in your customers minds. That the kind of the way you want them to feel after experiencing using your your brand. And it's really about getting to understand what you think your customers think about your brand. And making sure that you align your values and everything with what they actually do think so. Yeah, to cap that off. It is your brand is, is everything that makes up your brand and customer journey, etc. and includes your brand identity, the elements, but branding is how you leave someone feeling. So people say branding, like, oh, I want you to do my branding. And it's like, well, no, actually, what you need me to do is help you with your visual brand ID elements so that you can show up consistently online, so that you can create that perception in your customers minds. So that really at the end of the day, when they're seeing you online, and then they've experienced or products and service, they need that kind of you know, consistency there.

Roslyn Ranse: Consistency, and it's in alignment. So you're not showing up as a five star hotel online. And it all looks beautiful, but then the service and the feeling that the clients actually walk away with is a three star or two star property. Like I didn't hear from them. I didn't happen. Yeah. You know, a check in there were all these issues. Yeah. So thinking from a travel perspective, there. It's how people feel. And what you work with people on is that visual brand elements now. And that's yeah, people see. 

Rebecca Flint: Yeah. 

Roslyn Ranse: So yeah, that is the the logo, the fonts, the typography, the elements that all come into it. And I think this is a really good tie in to how, you know, people feel so overwhelmed by it because they don't know where to start. Yeah. So when looking at brand ID or is it random? identification? Or is it just? Yeah.

Rebecca Flint:  Yeah. Like, it's, it's what people see when you're not there to kind of talk about your brand yourself. So it could be anything from a post on social media through to your website through to, you know, little, little cards that are left in a guest room or a thank you card that you send, you know, it's anything that's kind of visually branded.

Roslyn Ranse: Yeah, gotcha.

Rebecca Flint: Yeah. So, you know, it's, it's like, it's this consistency of making sure that everything kind of looks the same at the end of the day, so that people recognise your brand, they connect with your brand. They seeing it across multiple platforms, and it's looking at the same, it's showing up the same, their messaging is the same across everything. And really, at the end of the day, what you're doing is building trust, and recognition, and that kind of repeated repetition of that helps to build brand loyalty. So, you know, again, if we're thinking about a hotel, I used to love the Western brand, because their fans were just so comfy, and you know, the experience was the same. And when you walk in there, there's a signature scent. And you know, it's a consistent experience that helps to build trust and loyalty over a period of time. So, you know, when you're considering your, your audience, if their travel agents, for example, it's about having that consistent service and showing up consistently every time that if they are putting themselves out through social media, whether it be a personal brand, or a corporate brand, that there's that consistency there. So they're building that recognition, repetition, trust, loyalty. And it's, it's all of that sort of thing. So all of that is part of branding. Yeah.

Roslyn Ranse: Part of brand branding, but what what we want to focus on is the visual brand elements and the brand identity, because that's the area that you specialise in, at the moment. So how I'm just thinking about it going right? Well, we can we can get access to so much content from suppliers, and wholesalers and hoteliers, and cruise lines and airlines.  Which is, which is great, you know, and that's fabulous. But it's also about consistently showing up, as you say, with the same look and feel which we always get. So I want to touch on that a little bit later. But how would you recommend that companies like travel companies and travel professionals do actually maintain a visual brand? 

Rebecca Flint: Yeah.

Roslyn Ranse: Because there are so many great platforms. And yeah, we want to talk about Canva. But how do you maintain that consistency across all platforms on social media and your email marketing and all the rest of it?

Rebecca Flint:  Absolutely. So having a very set, very clear set of brand guidelines. So little teeny, tiny single operators solopreneurs, they may just have a one pager that has a brand, like like a brand board type thing. So it shows their logo, their colours, their messaging, the imagery, it's all on one page, so that anytime they're creating something, whether it be in Canva, on their website, in Microsoft Word wherever it is, that they're showing up consistently, each time just using same colours, same fonts, same messaging, same imagery, and it's starting to paint this kind of very consistent looking picture. So whether it's just a one pager, or whether it's a 45 page bible that, you know, specifically lists exactly what size to use on what size business plan for, you know, each of your team members and, you know, show you exactly how to lay out each piece of this artwork, it doesn't matter what type of brand guidelines you've got, as long as you've got something that's teaching whoever is creating content for your business. When I say content, I mean anything really, that's either visual or goes onto the web or, or social media or what have you, that it's consistent, like, you've just got to make sure it's consistent, because oftentimes, what I see is, you know, companies will go and spend 10 or $20,000 on this shiny new brand identity and it's so beautiful, but then, you know, Mary in accounting gets her hands on something and she decides to change the font and then Bob over here decides to put in a rainbow colours and it you know, the brand ID elements start to get, you know, wishy washy and then therefore, they're not showing up consistently and that kind of repetition in the lead. So therefore, it's going to breed mistrust, because visually, they're not looking the same across everything. So certainly a set of brand guidelines. 

And then secondly, if you're using Canva make sure that your brand kit is set up. So you're we'll find that in brand hub. And it is just an area of Canva that you can make sure that your core brand identity is set up. So your logo, your fonts, your colours, you can now add imagery, you can now add brand graphics and icons, you can even add your tone of voice in there. So that when you're using the AI tools within inside Canva that it's creating copy in your tone of voice. 

Roslyn Ranse: No, that is super cool. Yeah, bring it back a step, though. Oh, my God, like, this is where we all get so excited. All the fancy bells and whistles, thank you Canva, for continuously doing that to us and making us chase bright, shiny objects with consistency using you know, using a tool like Canva to set your whole brand kit up and have your brand guidelines. I love the idea of that and where you said, you know, you might have somebody from accounts, or you might have somebody that's doing a social media just adding a little cool, what they think is a little cool element, it actually does your business injustice, is that what what you're saying because I'm thinking about it with even adding elements or a shade to all let's let's just put a shade behind that. Is that wheezing like to get that granular in detail?

Rebecca Flint: Absolutely. Because you're trying to build trust in your future clients mind. And I know this sounds really weird, but just showing up consistently, which is very boring. I know, people want to add a gradient, and they want a shining star and they want something that moves. But actually showing up consistently and in alignment with your brand, look and feel each and every time you're going to build trust after people see it continuously over a period of time. And I hear within digital marketing. Now it's taking about 17 touch points for somebody to actually go, “Okay, I'm listening.” Now I can see this person showing up consistently. They're constantly my feed, I you know, perhaps they niche specifically in an area that I'm looking at. So for me, it might be Canva, I'm going to contact that person because they look trustworthy. And at the end of the day, that's what you are trying to convey is trust and build trust. So I'll walk you through that they don't call, you know, they're local. I won't say a big name brands. Yeah, absolutely.

Roslyn Ranse: I hear with that. And I think that that's really interesting to be able to have that specific specificity. Be specific with how you're actually setting it up. And be very clear on the guidelines. What do you think, though, with digital marketing these days, and this is just personal opinions, then yes, if you do put a flashing graphic behind something or a moving object, whereas that may not have initially been set up in your brand guidelines? Is it okay to make subtle adjustments like that? Or do you think once you start with subtle adjustments, or we can get out of control?

Rebecca Flint: I think it depends on the platform that you're putting it out on, I'll use my account and my brand as an example. So my brand colours are pink, grey, black and white, very, very, yep, kind of stamped, like not very exciting. But you can do some cool stuff with that you can use a tint of that colour. Or, you know, you can start to use a gradient from one colour to the other and that sort of thing. I think personally, as long as you're just showing up with consistent colours, consistent font, consistent messaging, above all, say, for example, I create a reel and a very own brand. It's very, you know, perfectly graphically designed. I then on Instagram, share it to stories, and put a cool little emoji in there that like click that tear and goes like check out my content. And that's not in my brand guidelines, but it adds an element of interest and adds a little extra something, but it's a platform specific feature. So yes, you can do that you can make it flexible, but you've got to make sure that your core brand ID elements are showing up consistently every time. So, you know, for example, a lot of brands get to say Pride Week, for example, and they start putting rainbows in because that's all about pride totally fine. But they're also using the imagery that is you know, using the same filters that they use all the time, they're using the same messaging, they're using the same form, their logo is somewhere there. So there's still that overall consistency and the look and feel, but they're adapting or they're being flexible to what the current trend or a topic is. So and that's totally okay. I am actually awful flexible branding, but I just think that the same sort of four or five key elements that need to stay consistent. Yeah. Okay. In everything that you do. Yeah. 

Roslyn Ranse:  So that, that was something that I wanted to touch on was when considering consistent looking visual brand identity, specifically Canva. How do we not get caught up in the super cool tools that can always come out? And it's like, oh, there's something new that's happening. Like, yeah, very lucky you get to test in as one of the key people in over there. But how do we not get caught up?

Rebecca Flint: Yeah, look, it's hard. Especially if you're like me and your creative dyslexic, ADHD and massive shiny object syndrome. I think, look, I think, I think like, anything, you know, as long as you're doing your core work, and you're getting your core thing done, definitely leave an element to play there.

Roslyn Ranse: Okay, 

Rebecca Flint: Just because Canva has, you know, you can create an an AI presenter doesn't mean you have to use it, okay? 

Roslyn Ranse: Right.

Rebecca Flint: Definitely go and play with it. But if you it sorry, 

Roslyn Ranse: But if it fits with the direction you're doing with? Yeah. 

Rebecca Flint: Right. For example, there's a really cool feature inside when you create videos, or reels, and it's called Beat Seek, and, you know, maybe not everybody creates videos are real. But what it does is it's alive in the beat in the music. So “da-da-da”, with the change on screen in your video, and it does that with one single click. Do you need to use that in your business? I don't know, maybe, maybe not. But it's fun to play with. 

Roslyn Ranse: I'm just writing that down. What was that called? Beats See?

Rebecca Flint: Yeah, yep.

Roslyn Ranse: See? The objects? 

Rebecca Flint: Yeah. I think like anything, you know, you meet with a seat, you need to eat well, the majority of the time, but you're allowed to have a trade now. And then. So if you're playing in combat, get all your brand and work down. And then by all means, set aside a little bit of time you don't play with all the cool funky stuff, but get  your branded work done.

Roslyn Ranse:  What do you see some of the biggest most used features?

Rebecca Flint: Okay, yeah, so a lot of the new AI tools or they call it, camera, magic, magic and camera magic studio. So there's some really cool stuff in there that is starting to become used more and more. And they think that going to eventually save time in content creation. Right now, though, because AI is so new, inside of magic studio, there's lots of cool things you can do doesn't necessarily mean the a, you need them in your business and b, you're going to use them in your business. But I certainly think that people need to start learning how to use these tools, because in the not too distant future AI and automatic image creation, and that type of thing is going to become, you know, pretty important, and is also going to be super time saving. So certainly the magic suite of tools. So things like you've got an image expansion, so say you've got a photo and the sides are cut off, you can pop that in and it will add it'll basically fill in the sides of your photo, something that's not there, you can scrub over an element and remove it, you can skip over an element and blur it, you know, there's the background video remover tool. So say, you know, I'm talking to you like this. And then my kid walks in behind me and I don't want that video background removable, be able to take out everything in the background. And then he can put me with a picture of the Taj Mahal behind or something. And yeah, background video remover tool is very, very popular as well. 

Oh my gosh, I have to say, though, Canva has become such a base. There's so much you can do in there. And I'm not surprised that people get confused and overwhelmed. And part of the reason why I'm watching the programme that I'm watching Youtube to really take that complete, overwhelm out and just really help people get very clear on the brand guidelines. They're looking for how to shop consistently and then of course, once a month, I'll do a little feature and look at all these course.

Roslyn Ranse: Here’s your bright shiny object for the month, everyone.

Rebecca Flint: So yeah, so if you want to try magic studio, just from your camera behind screen, it's just over on the left panel. It's just called Magic Studio and it's certainly the answer. Try some other things in there and actually has little step by step tutorials in there as well which is really cool. So, but I think mostly background and wavering photos and videos and the Magic Eraser tool, removing that um But my absolute favourite feature in Canva, one of them is the Resize tool. So say, for example, I create a really beautiful square Instagram post. But I need that also in a poster because I'm doing an event. And then I want it to be a Facebook banner, you've got magic brain size, I've just checked the name of it, actually, because they've recently just changed. Switch, it's called Magic Switch now.

Roslyn Ranse: I use that all the time. 

Rebecca Flint: Such a time saying that I think my record is 11 pieces about working in one minute.

Roslyn Ranse: What?

Rebecca Flint: And let me just put a disclaimer in here. When you change sides, obviously, the elements on your page change so well. So you need to kind of go in and tweak them. It's not a perfect like, damn. But because I'm a graphic designer, I'm very quick. So I was able to quickly edit things. And yes, I'll never repeat them that right. Yeah, it's a super, super time thing with that one.

Roslyn Ranse: Yeah. And I think that's the other thing. We're all busy in what we do, working in travel, and the listeners here, and you know, the people that I work with, they are busy business owners as well. So they are trying to do this sales, get the clients, they're doing the marketing as well. So they're doing all the promotion, the branding is just one element of what they're trying to accomplish, then all the operations and booking everybody or the processes, systems, organisational structure, all your finance, cash flow, forecasting, budgeting and your numbers. As a business owner, there are so many things to do that looking at the brand ID and visual branding, it's like one piece to that business puzzle. And so to be able to take the overwhelm away from it, where it's not an area of expertise, specifically for travel professionals, where our knowledge and expertise lies in is globally, looking at destinations and trying to match the right clients to the right destinations. It may not be, we enjoy it, but it may not be in playing around in Canva, or putting together social media assets or, you know, marketing flyers and those sorts of things. It takes a lot more time. So what I know you are going to be launching very shortly. And so for people listening to this, by the end of February, and I'm putting it out there, there you go, you are now accountable, Rebecca.

Rebecca Flint: It's happening isn't happening.

Roslyn Ranse: You are going to have the Canva Society membership up and running. 

Rebecca Flint: Yes. 

Roslyn Ranse: So people can come back to this episode later. And you will be able to get all of this great information. But what is this going to be? And you know, how can people get involved? 

Rebecca Flint: Yeah. So I mean, over the years, I mean, every day in my DMs, how do I do this? Rebecca, I saw you do this, how do I do this, and it's getting very difficult. And to everybody one on one. And I thought why not put a programme together where I can help people every month, create the content they need, whether it be there, teach them how to batch create content, make sure that they've got their brand Id set up, make sure that everything in Canva set up so that they can very quickly create the content they need for their business once a month, you know, so the whole month or for the whole year, or what have you, but at the same time really start to upskill and master Canva as well. So I think that with anything, the better you get at it, the faster you get at it. So I want to be able to teach people how to create consistently branded content for their business, when they're not a designer in a really quick way in bite sized chunks. You know, that's really going to help give back time in their business. And you know, sometimes it's not the business owner, sometimes it's the VA in the business or you know, there's a couple of team members that put their hand up. Everybody loves using camera, everyone loves it. Yeah. Are they using it? Well, not so much. So what tends to happen in the business is there's a lot of time wasting. People are getting very overwhelmed with how many templates out there not sure if they're using the right font and the right colours. So I just really want to put in place the foundations and principles of graphic design branding for social media, and also you know, just the step by step process and teach people how to do this in a way that's going to save them time and ultimately a lot of money at the end.

Roslyn Ranse: Yeah, awesome. So that's gonna be launching at the end of February?

Rebecca Flint: Sorry, totally forgot about that. That's the that's the kind of you know, what they'll be learning but actually, there's going to be a community where they can post their designs and get feedback and ask for help and that type of thing as well. And I think that's really powerful because sitting in your office on your own at nine o'clock at night trying to get something done and getting stuck is not fun for anyone so you know having a community and people that can help you. And it might not be silly, but you know, someone that can help you move forward or give you advices is really powerful.

Roslyn Ranse: Yeah. And a community of people that lift you up and encourage you. But also, the point is, and feedback I think is really important as well, having those people that can be in your corner, but also be very generous with feedback, I think. 

Rebecca Flint: Absolutely.

Roslyn Ranse: So that is going to be coming up very shortly, we're going to be linking to everything in the show notes for everyone here. So rebeccaflint.com, you can find, Bec I think you hang out mostly on Instagram, @brandedbybebeccaflint. And we will link to that. So make sure you follow her. And we'll certainly be tagging you everywhere. I think it's really important that this is just a piece of the puzzle for everyone. Yeah, be able to look at your brand ID, your elements really get things consistent. And I'd love to see so many more travel professionals show up in a way that shows off who they are, and what their what they do as a company. It's so important. 

So just on the last note, have you got any little tips or steps that you can give to help advisors get started or more organised in their brand ID?

Rebecca Flint: Yeah, I think just getting really clear on how you want to shop online. So if you have a brand identity at the moment, that just doesn't sit quite well, you know, you might need to go kind of back to that discovery process. So doing a visual brand board or a mood board to try and rediscover how you want to look and shop online. And some of the best ways to do this is to just basically jump on it, look at your competition and see what they're doing well, sometimes looking outside of your industry entirely, is awesome as well. So often I like to go to a news agency and just pick up magazines and actually flick through them and see how their layout looking, you know what typography, they're using that type of thing. So you can find inspiration from anywhere. It doesn't have to be from another travel professional, but certainly becoming excited. And having that willingness to want to kind of go back to the drawing board and revisit brand identity elements in the way that you're showing up and looking online will will ultimately make you feel better about how you're putting yourself out there, you'll have more confidence, and hopefully be attracting the right audience as well. So, you know, it's just kind of about yeah, get get excited and get, you know, not overwhelmed, but get excited about how you want to show up online and enjoy the process. It's, it's not something that can be done overnight, I will say that as well. Brand ID development unless you work away from the designer, a very expensive designer, I am a very. And yes, I can build you something unique. But the market that I want to help, I want you to learn to do it yourself, I want you to have the skills to be able to produce your own artwork, so that you can create your own branding materials and your own marketing and you know, just feel really confident and very, very proud of what you're putting out there. You're a highly skilled person, the world deserves to see you and you deserve to show up. And you know, if you can do that and feel proud about how you're doing it, then that's awesome. But that's not going to be an overnight process, you know, takes time.

Roslyn Ranse: Everything takes time. And not just time. But it also takes action, you need to be able to get started somewhere. 

Rebecca Flint: Yeah. 

Roslyn Ranse: You know, it's all great to be able to learn and see all these beautiful things online and go oh, yeah, one day, I'll do that. No, it's about action. And it's one thing that I talk about so much inside our achievers programme to all of our community with Travel Agent Achievers. I want you to learn, I want you to be educated, I want you to upskill because building a business is not easy. It's not for everyone. But with all of that education and learning comes action. And in order to get the results that you want. You need to be able to do the things that other people won't remember I say that you do the things today that other people won't, so that tomorrow, you can do the things that other people can't. 

So Rebecca, I am so thrilled that you agreed to join me today and had a chat about brand identification and the visual branding, and also what is coming up for you and a bit about your background as well. So thank you so much for sharing that. I'm also really excited that you will be joining us inside the Achievers Mastermind in February, where we're going to be talking more about this and doing some of the the insider bits and pieces. We're going to be launching of course your Canva Society. So I'm really excited that you're getting that out there. But what we'll be doing inside the Achievers is around how to use Canva to create consistently branded social media assets. And for you that is the step by step stuff, right?

Rebecca Flint: Yeah, absolutely. I'm going to show you step by step how to set up your brand kits. Create consistently branded content, and I'm going to blow your mind.

Roslyn Ranse:  I love it. I absolutely love it. So I'm so grateful that you'll be doing that. And for all of our achievers, mastermind members, you will get that direct access to back on that day. And then we can ask lots of questions. And also continue the journey, not only with Canva, but your brand identification as part of your overall marketing inside your travel business. 

Thank you so much for being here today, Bec. I am thrilled that you decided to join us you and I have been trying to get this organised for now a few years, and we made it happen, go us, high five!

Rebecca Flint: Thank you so much for having me, it was an absolute pleasure and also an honour as well.

Roslyn Ranse: All right, everybody. So that is Rebecca Flint. She is amazing. Not only as in business, but a good human. And as you all know, I only like to hang out and spend time with good humans and the right people that lift us up, bring us joy. And Rebecca is certainly one of those people. So make sure you go and check her out on social media @brandedbyrebeccaflint on Instagram is where she mostly hangs out. But also on her website, rebeccaflint.com. Check out the Canva Society membership that we'll be launching very, very soon you want to get in so that you can use this as part of your strategy for 2024 and beyond to make sure that you are in with all of these bits and pieces to do with your marketing. Get your teams involved. Get your assistant involved, anything to do to build your business, you know that I'm all in for and I can't wait to talk to you all very, very soon. Thanks so much for joining me. I will catch you on the flipside. Bye, everybody.